ENID

Intelligence | Business consulting

Business consulting in Indonesia, built on data.

We read your market, catch the small signals others miss, and stay with you until the results show.

Strategic memo · Confidential

Brand A: market position and next moves

Prepared for the leadership team

Share of voice18%
Engagement vs. peers2.4x
Main leakConsideration

Funnel vs. category benchmark

Awareness
Consideration
Purchase
Loyalty
Brand ABenchmark

Three moves for the next 90 days

  1. 1Rebalance content toward product proof
  2. 2Activate 2 channels where rivals are weak
  3. 3Fix the drop between visit and purchase
Illustration

Your first step

Request your strategic memo

A one page reading of your brand, your competitors and your next move, prepared by our consultants.

Your information stays confidential and is only used to prepare your memo.

01Data insights
02Intelligence
03Strategy
04Operations

Our method

From signal to solution.

Data first. Then AI. Then people. The answer comes out of the blue, because the work before it was done right.

01

Snapshot

We capture your funnel, your audience and your market in one clear picture.

Data
02

Intelligence

Every month, the same brands, the same metrics. History shows the trend and the small signals.

Data
03

AI skills

Our AI skills turn the data into first convictions and solid fundamentals.

AI
04

Human conviction

We sit together. Ideas are proposed, challenged and agreed.

People
05

Out of the blue

The solution. Clear, shared and ready to act.

Delivery

The plan is not the end. It is day one.

Our consultants love impact. We stay by your side to secure delivery, part time, for as long as you need. We always start with 90 days.

Day 1Plan agreed
Day 45Progress snapshot
Day 90Results and next step
Dedicated consultantOn your side, part time
Two snapshotsTo check we move the right way
Renewable90 days at a time

What we offer

Three ways to work with us.

2 weeks

Blü Scan

A fast diagnostic of your full funnel against your competitors.

  • Data snapshot and competitor benchmark
  • Two workshops with your team
  • A 90 day action plan

USD 3,500 (≈ IDR 62.9M) · one time

From diagnostic to plan →
90 days

Blü Impact

A consultant embedded with your team to deliver the plan until the goals are met.

  • Dedicated consultant, part time
  • Two progress snapshots
  • Renewable every 90 days
  • Optional bonus tied to agreed KPIs
From plan to impact →
Monthly

Blü Signal

Your full funnel against your market, every month.

  • A new funnel report every month
  • Your maturity and trends over time
  • Half day debrief with our partners

USD 1,500 a month (≈ IDR 26.9M)

From data to foresight →

For individuals and personal branding, see our sister practice ChambR.

When to call us

Built for key commercial moments.

TurnaroundSales are falling and you need the real reason.
LaunchA new product needs the right audience from day one.
Store openingNew doors need traffic, not only a ribbon.
Go to marketA new market, a new segment, a clear entry plan.

Advice is easy.
Results are the job.

Who we are

Consultants, not an agency.

A senior team that analyses, decides with you, and delivers.

PartnerStrategy and Intelligence

Twenty years across global consulting in Paris, global CRM for a luxury house, and CMO of an international sports retailer in Indonesia.

Executive MBA, ESCP Europe#1 in Europe, #3 worldwide (FT 2025)
PartnerInternational Commerce

Twenty years in international commerce, from legal consultant to sales executive. Supports luxury and food brands with go to market, supply and customs.

MBA, SydneyLuxury · Food and beverage
ConsultantsSelected talent

Chosen among the best graduates of Universitas Indonesia, Universitas Gadjah Mada and ITB. All with international exposure and a consulting or marketing agency background.

UI · UGM · ITBInternational exposure
No media commissionNo agency feesFocused on results you can measure

More about us →

FAQ

Good questions.

What does a business consultant at OutOf.TheBlü do?

We analyse your market and your funnel with data, build a clear plan with your team, then help you deliver it. From diagnostic to results.

How long does a project take?

A Blü Scan diagnostic takes two weeks. Delivery support starts with 90 days and can be renewed.

Do you work outside Jakarta?

Yes. We are based in Jakarta and work with brands across Indonesia and worldwide, with a presence in France and Singapore.

Do you buy media or take commissions?

No. We are consultants, not a media agency. We take no commission on your media or partner budgets.

Which industries do you work with?

Retail, consumer goods, lifestyle, food and beverage, health, financial services and B2B brands.

Contact

Let’s look at your data together.

hello@outoftheblu.id
Office
Plaza Asia, Jl. Jend. Sudirman Kav. 59, Jakarta Selatan
Group
PT Cahaya Blue Nusantara
WhatsApp
+62 818 0663 4378